How Much Should SMBs Spend on SEO in 2022?

In 2021, Google had over 8.5 billion searches in a day.

That’s 102 billion searches across the platform in the year. Millions of people rely on search engines to give them answers and advice to everyday questions. The first thing people think of when it comes to digital marketing is SEO (Search Engine Optimisation).

But what should the average SMB spend on SEO?

Quick Answer? It Depends.

Long Answer? It all depends on the type of business you are, the average customer order and the SEO tactics that you’re paying for are going to achieve results.

There are many affordable options out there for businesses when it comes to SEO – as not every business can afford some of the most aggressive SEO pricing on the market. 

Can SEO be free?
Technically, SEO is free. You can create a listing on Google called ‘Google My Business’ and over time you will start to appear in Google Searches. However, what you are paying for is optimisation, so that you appear in more and more searches creating wider visibility.

What you can you pay for? 

Adwords – Google offer a service called AdWords where you’ll appear as an Ad for certain search terms at the top of the page, the cost is associated with how many times you want to appear and then the clicks generated.

SEO Experts – This is a more expensive option as you will be paying an expert for their opinion who will use different tactics to enhance your SEO.

Self Service Tools – Removing the expert from the picture, Candio have built a range of self-service SEO tools that can enhance your performance online using very simple tactics.

These tools are perfect for Telecom, IT & Print Resellers looking to offer their customers a new service to increase the value they offer.

If you’d like to learn more about offering your customers either of these, click here to arrange a meeting with our BDM, Tom Chedham.

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