Increasing Online Visibility in the Healthcare Industry

Digitalisation is crucial for your customers operating in the healthcare industry and gaining more patients at their practice. There is increased competition today, and most practices are dealing with a decrease in reimbursements from insurers. This makes it more important than ever before to have a steady stream of new patients coming to your practice.

The key is for your customers to use technology tools to make their practice more visible and establish an online presence and build trust. Take a look at our five ways that your customers can gain and retain patients online.

1. Develop an Online Presence
There are many ways that an online presence can help the healthcare sector gain and retain patients. An updated website to create an option for patients to make an appointment online, or you can also use tools to create an app for patients where they can set their own appointments. Patients prefer this level of convenience and it saves your staff time.

Using our Website Optimiser tool can ensure that the clinic’s website is updated. This helps to ensure that they are getting real data about the performance of their online presence. It can detect and alert any bugs or glitches so that they can be fixed right away.

Website Optimiser can also help to improve website ranking. It has analytics to make sure that your customers are using the most profitable keywords and that backlinks are working for them. The tool helps make sure that their website is easily found when a search occurs.

2. Make it Easy for Patients to Write Reviews
People put a lot of faith in reviews and it is often the first thing they check before coming to practice.

Our Reviews tool helps collect reviews from all their current patients. It allows the clinic to request them by way of text message, email, or QR code. This can then be tied into your CRM or POS to ensure that you reach all your customers.

All reviews can also be seen and responded to on one dashboard, without the hassle of switching different websites. Responding to reviews, whether good or bad, helps build trust with potential patients.

3. Make Sure That Your Online Information Is up to Date
Another important aspect of gaining and retaining patients is making sure that online information is up-to-date. Using Web Listings, your customer can update and publish information about their practice to more than 50 different platforms at once.

Updates can be completed with one click, ensuring that no missing or outdated information is presented. The updated information builds trust with search engines and patients. This is especially important in the fast-paced world today, where office hours and procedures may change quickly.

4. Stay Current on Your Competition 
Using digital tools is essential to keep on top of industry competition. Having knowledge on competition’s performance, new and different strategies will provide advantages for any company.

Patients know that they have a lot of different choices, and they are going to choose practices that prioritise their experiences.

Website Optimiser runs competitor analysis, provides insight on current competition’s strategy and feedback on where a clinic can improve to increase online visibility.

If you’d like to find out more about Candio’s services, Web Listings and Website Optimiser, click here to arrange a demo with Tom, our Business Development Manager.

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