The Future of Voice Search

Since 90% of all customers find a business online, your job as a business owner is to work hard to make sure that they find yours. With 90% of smartphone users utilizing their devices’ digital assistants – that should be one of your areas of concentration. Siri and Google Assistant are great tools to help people find what they need, but if you want to make sure that Siri and Google Assistant can find you, here’s what you need to do:

1. Make sure that you’re on the map

Since nearly 90% of people who use a voice-based local search on a smartphone also use driving directions, making sure that your business is listed on various map sites is a must. This includes Apple Maps for the Siri assistant and Google Maps for the Google Assistant. It is easy to do this, and it can make a big difference in how many customers your business attracts. We can make this super easy for you with our tool Web Listings. With Web Listings, you can instantly update and publish your company information on 50+ platforms in one click.

2. List!

Digital assistants rely on local listings, and this means one thing in practical terms: your business needs to be listed in every local listing site you can find, including Yelp, Foursquare, Citysearch, and Google Places… just to name a few.

3. Always be consistent

Consistency makes it easier for customers to find you. Don’t mention your entire business name in one listing and an abbreviated version in another. Check your spelling, spacing, abbreviations, etc. to make sure that they’re exactly alike. If you don’t, Siri and Google Assistant might think that you’re two separate businesses, which can be a detriment when customers are conducting their search.

4. Know that keywords are key

Your listings should always go into detail about your product or service. The more descriptive you are, the more Siri and Google Assistant will get to know you, which means that they are more likely to “remember” you when someone asks them for that product or service.

5. Claim your listings

This is a simple, free thing to do but it’s important because it lets Siri and Google Assistant know that your business is legitimate. Do this for every local listing website. You can get started by visiting the Claim My Business page and searching for your business. As soon as it pops up, click on “Claim Your Business” and you’ll be done with that site, which is yet another task made easier with Candio Web Listings service.

6. Watch your tail

Many people use long sentences to search on Siri and Google Assistant. Check your keywords and make sure that they are descriptive, “long tail” keywords. This is a sure-fire way to improve your ranking in both assistants’ results. With long tail keywords, you increase the odds that customers can find you.

7. Beef up your tags

Use as much information as you can on your business website. Make sure that you include all contact information, location, a complete description of your products or services, and any other pertinent information the customer may want to discover before calling you. The more descriptive you are, the more likely they’ll want to start working with you.

The popularity of both Siri and Google Assistant is growing with each passing year, and Candio has optimised all its tools to help you with every aspect of making sure that customers find you when they need you.

Book some time with Tom to find out more about how Web Listings or Website Optimiser can provide an additional recurring revenue stream for your business.

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